Joakim Alexander Lundell, nee Berg, better known as Jockiboi (born 9 October 1985 in Vadstena) is a Swedish reality contestant, musician and author. He became known in Sweden after participating in the Kanal 5 reality series "Kungarna av Tylösand" in 2009. He started a blog were he openly wrote about his use of cocaine and other drugs all under pseudonym Jockiboi.